The main task that arises before the rewriter after studying the thematic material is to present the studied information in his own words so as to get a competent, reliable, informative, structured and logically connected text that does not have full or partial duplicates in the global network, that is, absolutely unique ( original).

Here you should also talk in more detail about why the uniqueness of the text created by the rewriter is important. The uniqueness of the material is one of the key parameters by which search engines (in the Russian-speaking segment of the Internet it is mainly Yandex and Google) evaluate the quality of not only the content, but also the site as a whole. The presence on the resource pages of non-unique materials copied from other sources is one of the main reasons why search engines lower sites in the search results, or even block them altogether, imposing certain sanctions and filters and making them inaccessible to users.

At the same time, it is important to note that the uniqueness of the text is not the only criterion by which search engines determine the quality and usefulness of a resource for users. Sanctions and blocking by search engines may result from the presence on the site of publications containing false information, information prohibited by applicable law or misleading the user. In addition, publications containing a large number of logical, spelling, grammatical and other errors can become the reason for blocking the site.

Given these circumstances, in the course of working on the text, the rewriter is obliged not only to preserve the meaning and essence of the source material, but also to prevent distortion of facts.

It is also natural that the resulting text should be impeccably literate, logically structured and interesting for the reader.



The list of main job responsibilities of a rewriter includes the following items:

    • search and analysis of text materials on a given topic;


    • writing unique articles based on the sources found in accordance with the received terms of reference;


    • search engine optimization and formatting of texts in accordance with the requirements of search engines (working with keywords, headings, lists);


    • work with services and programs for checking the uniqueness of texts.


In most cases, the sequence of actions in the work of a rewriter is as follows:

    • obtaining technical specifications from the customer;


    • study of the source thematic material (in its absence, the specialist searches for information on a given topic independently);


    • search and analysis of additional thematic and reference information;


    • drawing up a plan for a future article, including logically connected blocks;


    • writing text;


    • entering keywords (if this item is provided for by the terms of reference);


    • proofreading and editing the text;


    • checking the uniqueness of the text using special online services or programs;


    • delivery of the finished article to the customer or its placement in the article store.


The complexity of the work in each individual case depends on the complexity of the proposed terms of reference and the type of rewriting required by the customer. So, in a professional environment, it is customary to distinguish 3 main types of rewriting:

    • classical;


    • deep;


    • SEO.


In the first case (classic rewriting), the specialist rewrites the text in his own words based on information taken from one source. The source material can be offered by the customer or selected by a specialist independently. This approach is often used when writing news or reviews.

Deep rewriting, in turn, involves working with several thematic sources. In this case, writing the text takes much more time than with classic rewriting, but such work is paid much more.

Most often, this method is used by rewriters when writing texts for information resources.


SEO rewriting (SEO rewriting) involves writing a unique text that is not only useful and interesting to the reader, but also contains keywords (keywords), by which search engines determine the subject of both the page itself and the resource as a whole. The presence of keywords in the text allows the site to get on the first pages of search engines for certain user requests.

For example, when writing texts for online stores, rewriters most often use such keywords as “buy”, “buy cheap”, “buy online”. This type of rewriting is considered the most time-consuming, since it involves not only writing a unique text, but also the organic inclusion of keywords – so that the frequency of their repetition does not cause rejection when reading the material by users.

Skills and knowledge

The basic knowledge and skills that a rewriter should possess include the following:

    • perfect command of the Russian language (both written and oral);


    • rich vocabulary;


    • broad outlook, developed intellect;


    • knowledge of the basics of copywriting and rewriting;


    • Basic knowledge of SEO (search engine optimization);


    • knowledge of Internet etiquette;


    • the ability to quickly find, study and analyze sources of information on a given topic;


    • ability to work with programs and online services for checking uniqueness;


    • the ability to compare facts, check information for accuracy;


    • high speed printing;


    • ability to work with electronic payment systems;


    • ability to work with various text editors.


In addition, the rewriter must be well versed in the legislation governing the activities of the media, as well as in the legal acts relating to the placement of text materials on the global network, the protection of personal data and intellectual property.


How to become a rewriter?

To master the profession of a rewriter (from scratch), you can sign up for special online courses or be patient and learn the basics of this direction on your own. In the case of self-study, you should pay attention to thematic sites, content exchanges, forums for rewriters and copywriters, and professional communities.

After studying the necessary information, you can proceed directly to the actions. In the most general form, a step-by-step instruction for those who decide to master the profession of a rewriter will look like this:

    • search for text content exchanges (article stores, freelance exchanges), for example: Textsale or Advego;


    • registration on the exchange;


    • registration in electronic payment systems;


    • downloading and installing on a PC any program to check the uniqueness of texts.


After that, you can proceed to writing a trial article. To do this, you need to decide on the topic of the future text, find one or more sources and draw up a writing plan. A standard text plan usually includes three parts:

    • introduction;


    • the main part, divided into logical blocks;


    • conclusion (conclusion).


After careful study, the original text is rewritten in their own words, without distorting the facts and without changing the semantic content. Then the finished article is carefully re-read, if necessary, making adjustments and correcting errors. Next, the edited article is checked for uniqueness using the program installed on the PC. In addition, you can check the text for uniqueness using special online services ( or A unique article should have 95-100% scores.

After analysis, the text is placed in a special form on the stock exchange or content store and sent to moderators for verification.. If moderation is successful, the article will become available to buyers. If the moderator considers that the text needs corrections or correspondence, he will send the material to the author for revision.

In the future, in order to purchase an article, the buyer transfers payment to the author’s details (electronic wallet, bank card). After payment, the text becomes available to the buyer.

Another scheme of work is the interaction of a rewriter with a specific customer through the exchange. In this case, the exchange also acts as an intermediary between the participants, controlling their compliance with the established rules. In both the first and second cases, the exchange, as an intermediary, receives a certain commission from the concluded transaction.

Experienced rewriters prefer to work directly with customers. However, in this case, the risks associated with non-receipt of payment by the author after the delivery of the text significantly increase.

For this reason, it is better for novice rewriters who do not have work experience to interact with customers and make deals through content exchanges and article stores at first.


Where does he work?

In addition to online exchanges and article stores, rewriters also work offline: copywriting agencies, web studios, companies involved in the development and promotion of sites. In this case, having taken a permanent job offline, the rewriter receives all the same privileges as representatives of other professions: a stable salary, paid sick leave and vacations, social guarantees, incentive payments and bonuses, accrual of seniority. At the same time, this format of work requires a person to be fully employed with a daily visit to the office on weekdays (however, some companies offer their employees the opportunity to work remotely and only occasionally visit the office for reporting).