The issues of digitalization of pharmaceutical marketing were discussed at the thematic case conference. D-Conf took place for the third time. This year, the event discussed the main market trends, advanced developments that meet the key needs of the players, and successfully implemented cases of pharmaceutical companies on digital promotion solutions.

“I want to note the wonderful atmosphere that hovers at this conference. Colleagues are very active in communicating and sharing experiences. This is a very cool practice, I would like it to continue,” shared her impressions of the event Xenia Sergeeva.

Representatives of marketing, digital specialists, product managers, C-levels, and pharma service providers gathered to participate in the conference. The conference discussed the digitalization of work with doctors, changing the advertising landscape and the needs of the audience, new and rediscovered marketing tools, advertising labeling and SMM, as well as legal aspects and team support issues.

“Participation in a case conference is valuable from the point of view of the fact that you see exactly the real results of your colleagues, which you can take as a benchmark that you can rely on,” said Victor Afanasenko, commercial director of Sun Pharma.

At the end of the official part, the Pharma Leadership Awards 2022 was awarded for achievements in pharmaceutical management. Winners were announced in 25 categories: 21 for representatives of pharmaceutical companies, 4 for managers of advertising agencies providing services to pharmaceutical companies.

“Unlike other awards, where teams are measured by size, sales, this award is the recognition and appreciation of the professional community, which is why it is very valuable for me,” emphasized Olga Glazkova, winner of the Pharma LeadershipAwards in the GM & C-LEVEL nomination.

“As a PR specialist, I can say that such transparent awards and ratings are very important. They give the participants an opportunity to express themselves, tell about their company. The more we unite in such ratings, the more effective the market will function,” she added. Vera Eremeeva, Chief Specialist for External Communications, St. Petersburg Research Institute of Higher Education, FMBA of Russiaabout the importance of the Pharma Leadership Awards.